Beyond the Algorithm with the Internet's Most Followed Creators

Featuring conversations with content creators who’ve built audiences of 1 million or more on a single platform. We dig into how they grew, what they’ve learned, and what life really looks like behind the screen.

You Know What to Do

More than thumbs, hearts, and views.

We’re talking to the people who built massive audiences online — not just about how they did it, but what it cost, what it taught them, and what their lives look like behind the camera.

This show isn’t about virality for virality’s sake. It’s about understanding the humans behind the content. You’ll walk away with honest insights, creator strategies, and a better sense of what success on the internet really means.

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Hi. I'm Eric.

I’ve produced 400+ podcast episodes, coached hundreds of podcasters, and built shows that connect with real people. I created Follow, Like, Subscribe because I’m endlessly curious about what makes creators tick—and what their stories can teach the rest of us.

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